Russia is determined to show it can defy international sanctions over the war in Ukraine.
Fast food giant McDonald’s pulled out of Russia in protest at the Ukraine invasion and sold off its restaurants – more than 800 of them – to a Russian businessman, Alexander Govor.
Now the first rebranded alternative outlets have reopened in Moscow. There’s a new name: “Vkusno i Tochka” which translates as “Tasty and That’s It”.
Gone are the Golden Arches, replaced by a stylised letter M, made out of two French fries and a circle for a burger.
But the new owners hope customers won’t notice too many differences. They held a press conference in the flagship restaurant on Pushkin Square, where the very first Moscow McDonald’s opened 32 years ago.
“Our goal is that our guests do not notice a difference either in quality or ambience,” said Oleg Paroyev, CEO of Vkusno i Tochka.
Reeta Chakrabarti presents BBC News at Ten reporting from Moscow by Steve Rosenberg.
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