Adidas sports bra advertisement banned in U.K.
for ‘explicit nudity’ – National.
A recent Adidas sports bra advertisement has been banned in the United Kingdom after several residents complained the ad used gratuitous nudity to objectify and sexualize women.
In a ruling released Wednesday from the Advertising Standards Authority (ASA), the Adidas campaign — which ran on Twitter and select large poster sites in the U.K.
— was banned for using explicit nudity and appearing where children may possibly see the ads.
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The Adidas ad featured the cropped torsos of several women with bare breasts displayed in a grid.
(NOTE: This link leads to the ad in question, which features nudity.
Please visit at your own discretion.) Accompanying the ad were the words, “We believe women’s breasts in all shapes and sizes deserve support and comfort.
Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”
Read more: U.K.